SEQ Legal

Digital Marketing Laws & Compliance

Digital marketing is subject to a growing body of legislation and regulatory guidance across the UK, EU, and United States. Businesses that use affiliate marketing, influencer partnerships, email campaigns, or online advertising must understand and comply with the rules that govern these activities.

This section provides detailed, research-backed guides to the laws and regulations that affect digital marketing. Each article covers the relevant legislation, regulatory expectations, and practical steps businesses and marketers can take to remain compliant.

Guides

Affiliate Marketing Laws: Disclosure Requirements & Compliance

A comprehensive guide to affiliate marketing disclosure obligations under UK, EU, and US law, including the CAP Code, Consumer Protection from Unfair Trading Regulations 2008, the Unfair Commercial Practices Directive, and FTC Endorsement Guides.

More Topics

This section covers key areas of digital marketing regulation, including:

  • Influencer Disclosure Requirements - rules governing sponsored content, gifted products, and brand ambassador relationships under UK ASA guidance and FTC regulations.
  • Email Marketing Regulations - compliance with the Privacy and Electronic Communications Regulations 2003 (PECR), the EU ePrivacy Directive, and the US CAN-SPAM Act.
  • Advertising Compliance - standards for online advertising under the CAP Code, the Consumer Rights Act 2015, and comparative advertising rules across jurisdictions.