SEQ Legal

Free Linking Policy Template

Last updated 12 January 2026 Reviewed by SEQ Legal Editorial Team

Free linking policy template for websites. Set out rules for inbound and outbound links, deep linking, framing, and permissions. Customise and download instantly.

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Linking Policy

[Insert your company/business name]

Website: [insert website URL]

1. Links to our website

1.1 You may link to our website, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.

1.2 You must not establish a link to our website in any way that suggests any form of association, approval, or endorsement on our part where none exists.

1.3 You must not establish a link to our website from any website that is not owned by you.

1.4 Our website must not be framed on any other website, nor may you create a link to any part of our website other than the home page, without our prior written consent.

1.5 We reserve the right to withdraw linking permission at any time and without notice.

2. Links from our website

2.1 Our website may contain links to other websites and resources provided by third parties. These links are provided for your information only.

2.2 We have no control over the contents of those sites or resources. Accordingly, we accept no responsibility for them or for any loss or damage that may arise from your use of them.

2.3 A link from our website to a third-party website does not constitute an endorsement, authorisation, sponsorship, or affiliation by us with respect to that website, its owners, or its providers.

3. Social media

3.1 Where our website includes links to social media platforms, such links are provided for your convenience and do not imply our endorsement of any particular social media platform.

3.2 You may share links to content on our website via social media platforms, provided that such sharing does not infringe this linking policy or any applicable law.

3.3 We are not responsible for the content, privacy practices, or terms of use of any social media platform to which our website links or on which our content is shared.

4. Removal of links

4.1 If you find any link on our website that is objectionable or that you believe infringes any rights, please notify us using the contact details set out below. We will consider requests to remove links but are not obligated to do so or to respond to you directly.

4.2 We reserve the right to remove any link from our website at any time and for any reason, without notice.

4.3 We also reserve the right to request the removal of any link to our website that we consider inappropriate, misleading, or otherwise objectionable.

5. Changes to this policy

5.1 We may update this linking policy from time to time by publishing a new version on our website.

5.2 You should check this page occasionally to ensure you are happy with any changes to this policy.

6. Contact us

6.1 This website is owned and operated by [insert your company/business name].

6.2 If you have any questions about this linking policy, you can contact us:

(a) by email, at [email address];

(b) by post, at [postal address];

(c) by telephone, on [telephone number].


This document was created using a free template from SEQ Legal.

This template is provided for general information purposes only and does not constitute legal advice. You should adapt it to suit your specific circumstances. Consider seeking professional legal advice before relying upon this document.

More information about linking policies

This linking policy template is designed to help website owners to codify their linking policies and practices. The linking policy can be used as a stand-alone document, or as part of another legal notice.

Hyperlinks are fundamental to the world wide web. The major search engines all treat links to a website as votes for that website, and web pages with many links will – all else being equal – tend to rank more highly on the search engine results pages that web pages with few links. Higher rankings mean more traffic. Accordingly, most owners of commercial websites will want to attract as many links as possible to their websites.

On the other hand, for some websites in-links can give rise to commercial and occasionally legal problems.

This linking policy document is intended to assist with the linking process, by highlighting to potential link-givers the website owner’s requirements or preferences.  A linking policy can also be used to publicise the criteria used by the website owner’s own link-giving practices.

A linking policy is sometimes called a “web linking policy”, “hyperlink policy”, “hyperlinking policy” or “link policy”; or alternatively a “linking statement” etc.

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Frequently asked questions

A linking policy sets out the rules governing hyperlinks to and from your website. It can address who may link to your site, what types of linking are permitted (such as deep linking or framing), and under what circumstances you may request that a link be removed.
Generally, linking to publicly available web pages is considered lawful and cannot easily be prevented. However, a linking policy can set out your preferences and provide a basis for requesting removal of links that are misleading, defamatory, or that frame your content in a way that misrepresents its source.
Your website terms and conditions may already cover linking in general terms. A separate linking policy provides more detailed guidance and can be useful if linking is a significant concern for your website — for example, if you publish proprietary content or want to control how your brand appears on third-party sites.

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