SEQ Legal

Free Returns Policy Template

Last updated 25 January 2026 Reviewed by SEQ Legal Editorial Team

Free returns policy template for online retailers. Covers consumer cancellation rights, refund procedures, and conditions for returning goods.

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Returns Policy

[Insert your company/business name]

Website: [insert website URL]

1. Returns

1.1 We offer a discretionary returns policy. You may return most items purchased from our website within [14 / 30] days of delivery for a [refund / exchange], provided that the items are returned in their original condition, unused, and in their original packaging.

1.2 To be eligible for a return, items must be:

(a) in their original, undamaged packaging;

(b) unused and in the same condition as when you received them;

(c) accompanied by the original receipt or proof of purchase.

1.3 This discretionary returns policy does not affect your statutory rights, including those set out in the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

2. Refunds

2.1 Once we receive your returned item, we will inspect it and notify you of the status of your refund.

2.2 If your return is approved, we will process a refund to your original method of payment within [5-10] working days.

2.3 The refund will include the price paid for the goods [and / but not] any original delivery charges.

2.4 We reserve the right to reduce the amount of any refund to reflect any reduction in the value of the goods, if this has been caused by your handling them in a way which would not be permitted in a shop.

3. Cancellation rights

3.1 Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, if you are a consumer, you have a statutory right to cancel a distance contract within 14 days without giving any reason.

3.2 The cancellation period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the goods.

3.3 To exercise the right to cancel, you must inform us of your decision to cancel the contract by a clear statement (for example, a letter sent by post or email). You may use the model cancellation form set out in Schedule 3 to the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, but it is not obligatory.

3.4 If you cancel the contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).

3.5 We will make the reimbursement without undue delay, and not later than:

(a) 14 days after the day we receive back from you any goods supplied; or

(b) (if earlier) 14 days after the day you provide evidence that you have returned the goods.

3.6 We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise.

4. Exclusions

4.1 The following items cannot be returned under our discretionary returns policy:

(a) [perishable goods, such as food, flowers, or plants];

(b) [personalised or custom-made items];

(c) [sealed goods which are not suitable for return due to health protection or hygiene reasons, if they have been unsealed after delivery];

(d) [sealed audio or video recordings or sealed computer software, if they have been unsealed after delivery];

(e) [goods which have been inseparably mixed with other items after delivery].

4.2 These exclusions do not affect your statutory cancellation rights under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, where those rights apply.

5. How to return

5.1 To initiate a return, please contact us using the details set out in Section 10 below, quoting your order number.

5.2 We will provide you with a [returns authorisation number and / return shipping label and] instructions for returning the item.

5.3 Items should be returned to: [insert return address].

5.4 We recommend that you use a tracked delivery service when returning items, as we cannot be held responsible for items that are lost in transit.

6. Return shipping costs

6.1 If you are returning an item under our discretionary returns policy (and not exercising your statutory cancellation rights), you will be responsible for the cost of return shipping.

6.2 If you are exercising your statutory right to cancel under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, you will bear the direct cost of returning the goods unless we have agreed otherwise.

6.3 If you are returning an item because it is faulty or not as described, we will bear the cost of return shipping.

7. Damaged or defective goods

7.1 Under the Consumer Rights Act 2015, goods must be of satisfactory quality, fit for a particular purpose, and as described. If goods you have purchased from us do not conform to these requirements, you may have a right to a repair, replacement, or refund.

7.2 If you receive goods that are damaged or defective, please contact us within [number, e.g. 48] hours of delivery, providing your order number, a description of the issue, and photographs where possible.

7.3 Where goods are confirmed as damaged or defective:

(a) within 30 days of delivery, you are entitled to a full refund;

(b) within 6 months of delivery, you are entitled to a repair or replacement and, if this is not possible, a full refund;

(c) after 6 months (but within 6 years) of delivery, you must prove the goods were faulty at the time of delivery to be entitled to a repair or replacement.

8. Late or missing refunds

8.1 If you have not received a refund within the timeframe stated in Section 2, please first check your bank account or payment provider.

8.2 Then contact your credit card company or bank, as it may take some time for your refund to be officially posted.

8.3 If you have done all of the above and you still have not received your refund, please contact us using the details set out in Section 10.

9. Changes to this policy

9.1 We may update this returns policy from time to time by publishing a new version on our website.

9.2 The policy in effect at the time of your purchase will apply to that transaction.

9.3 You should check this page periodically to ensure you are familiar with the current version.

10. Contact us

10.1 If you have any questions about returns or this returns policy, you can contact us:

(a) by email, at [email address];

(b) by post, at [postal address];

(c) by telephone, on [telephone number];

(d) using the contact form on our website, at [insert URL].


This document was created using a free template from SEQ Legal.

This template is provided for general information purposes only and does not constitute legal advice. You should adapt it to suit your specific circumstances. Consider seeking professional legal advice before relying upon this document.

Do I need a returns policy?

Some form of returns policy will help you to comply with applicable law – such the distance selling rules and other consumer rights legislation. In addition to legal compliance, a returns policy may help with customer communications and confidence. A generous set of policies will promote customer satisfaction and may in some markets constitute a competitive advantage. They might also reduce customer support overhead.

Is a returns policy the same thing as a refund policy?

These terms are often used interchangeably, although the emphasis is different. For instance, for a services you would usually refer to a refund policy rather than a returns policy, as there may be nothing to return. If goods are to be exchanged upon return, you might also call the document an exchange policy – but you need to be careful here not to abridge consumer rights.

How do I write a returns policy?

You can write a policy yourself, but you will need some legal expertise to do so – especially if the provisions of the policy will interact with consumer rights rules and other legal protections. Usually, you would be better using a template prepared by a lawyer or – if it is commercially justifiable – asking a lawyer to prepare the document for you.

Why does this template not cover both statutory and non-statutory rights?

There are few good reasons for treating statutory and non-statutory rights separately.

First, in general it is not possible to abridge statutory rights. Specifying ways of exercising statutory rights will often amount to just such an abridgement. Accordingly, if the returns policy were extended to cover statutory and non-statutory rights, the specific returns instructions would to some extent need to be framed as requests or suggestions.

Second, while one of the main purposes of offering a non-statutory returns policy is to help with marketing efforts, businesses should not present basic statutory protections as being a special benefit of dealing with them. If you combine your policies on statutory and discretionary returns, you risk accidentally tripping over this prohibition.

Third, in practice, a combined policy covering both complex statutory rights and broad-brush contractual rights (which usually depend to a significant degree on retail discretion) is very often a messy synthesis requiring high-level legal expertise to write and interpret.

There are situations where a combined policy is appropriate. For instance, if a discretionary policy is changing cooling-off periods but otherwise closely tracking the distance selling rights, then it makes sense to offer a combined policy.

We publish a range of ecommerce templates.Versions of each of these documents are also available free of charge on this website.

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Frequently asked questions

If you sell goods online to consumers, the Consumer Contracts Regulations 2013 give consumers the right to cancel most orders within 14 days of delivery and return goods for a full refund. This right applies regardless of whether you have a returns policy, though having one helps set clear expectations.
Under the Consumer Contracts Regulations, consumers have 14 days from the date of delivery to notify you of a cancellation, and then a further 14 days to return the goods. You must issue a refund within 14 days of receiving the returned goods or evidence that they have been sent back.
For cancellations made under the Consumer Contracts Regulations, you cannot charge a restocking fee. You must refund the full purchase price, including standard outbound delivery costs. The consumer may be required to cover the cost of return postage, but only if this is clearly stated before purchase.

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