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Free Anti-Spam Policy Template

Last updated 15 January 2026 Reviewed by SEQ Legal Editorial Team

Free anti-spam policy template for websites and businesses. Covers spam filtering, user-created spam, and electronic communications management.

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Anti-spam Policy

[Insert your company/business name]

Website: [insert website URL]

1. What is spam?

1.1 Spam is unsolicited bulk electronic communication. It includes, but is not limited to, unsolicited bulk email messages, unsolicited bulk instant messages, and unsolicited bulk text messages.

1.2 Spam is a serious problem for internet users and internet service providers. It wastes resources, consumes bandwidth, and may be used to distribute malware or facilitate fraud.

1.3 In many jurisdictions, the sending of spam is regulated or prohibited by law, including under the Privacy and Electronic Communications (EC Directive) Regulations 2003 in the United Kingdom and the CAN-SPAM Act of 2003 in the United States.

2. Our anti-spam commitment

2.1 We are committed to ensuring that our systems and services are not used for the sending of spam.

2.2 We will not send you unsolicited electronic communications unless you have given your prior consent to receive such communications or we are otherwise permitted by law to send them.

2.3 We will take reasonable steps to ensure that any third parties engaged by us in the sending of electronic communications on our behalf comply with this policy.

3. Automated spam filtering

3.1 We use automated spam filtering technologies to screen incoming electronic communications sent to our systems.

3.2 These technologies may include content-based filters, sender reputation checks, and other technical measures designed to identify and block spam.

3.3 Spam filtering technologies are applied to all incoming electronic communications directed to email addresses and other communication channels operated by [insert your company/business name].

4. Problems with spam filtering

4.1 No spam filtering system is perfectly accurate. As a result, legitimate messages may occasionally be classified as spam and blocked or diverted ("false positives").

4.2 We accept no liability for the non-delivery or delayed delivery of legitimate electronic communications caused by the operation of our spam filtering technologies.

4.3 If you believe that a legitimate message you have sent to us has been filtered or blocked, please contact us using the details set out below.

5. User-generated spam

5.1 You must not use any service provided by us or through our website to send spam or to facilitate the sending of spam.

5.2 You must not use any communication facility provided by us to send messages that are unsolicited, bulk, or otherwise constitute spam.

5.3 Any breach of this Section 5 may result in the suspension or termination of your access to our services, without prejudice to any other rights or remedies available to us.

6. Receipt of unwanted messages from us

6.1 If you believe that you have received an unwanted electronic communication from us, please notify us using the contact details set out below.

6.2 Where applicable, you may unsubscribe from our marketing communications by [clicking the "unsubscribe" link included in the communication / contacting us using the details below].

6.3 We will process your unsubscribe request promptly, and in any event within [specify period, e.g. 5 working days] of receipt.

7. Changes to this policy

7.1 We may update this anti-spam policy from time to time by publishing a new version on our website.

7.2 You should check this page occasionally to ensure you are happy with any changes to this policy.

8. Contact us

8.1 This website is owned and operated by [insert your company/business name].

8.2 If you have any questions about this anti-spam policy or wish to report a spam issue, you can contact us:

(a) by email, at [email address];

(b) by post, at [postal address];

(c) by telephone, on [telephone number].


This document was created using a free template from SEQ Legal.

This template is provided for general information purposes only and does not constitute legal advice. You should adapt it to suit your specific circumstances. Consider seeking professional legal advice before relying upon this document.

More information about anti-spam policies

The anti-spam policy gives a loose definition of spam, and warns that spam-filtering technologies will be used to screen incoming electronic communications. It also warns that, in some circumstances, legitimate messages may be filtered-out. In other words, those sending emails and other electronic messages to you should not assume that they will be received.

The policy also includes a brief statement on user-created spam. However, it assumes that the terms and conditions governing the use of messaging services (and other services that may be used to generate spam) will be governed by separate terms and conditions.

This policy includes these sections: (1) what is spam?; (2) our anti-spam commitment; (3) automated spam filtering; (4) problems with spam filtering; (5) user-generated spam; (6) receipt of unwanted messages from us; (7) changes to this policy; and (8) contact us.

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Frequently asked questions

An anti-spam policy is not a strict legal requirement for most websites, but it is good practice if you operate a platform where users can post content or send messages. It sets clear expectations about prohibited conduct and helps protect your business from liability arising from spam sent through your systems.
A comprehensive anti-spam policy should address the types of spam prohibited on your platform, how spam is detected and filtered, the consequences for users who send spam, and how false positives are handled. It should also reference relevant legislation such as the Privacy and Electronic Communications Regulations (PECR).
No. An anti-spam policy governs the sending of unsolicited communications through your platform, while a privacy policy explains how you collect and process personal data. They serve different purposes, though both may be relevant if your platform handles user email addresses or messaging.

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